As an international market research institute, we conduct research in over 40 countries with passion and enthusiasm.
We deliver customized solutions for your individual tasks: The focus is on people and their motives with regard to market-relevant behavior, across cultural boundaries.
Personal support, commitment, flexibility, consistency and expertise are more important to us than standard solutions.
We value low time preference: Psyma has prioritized sustainable growth and an independent stance for over 60 years.
The greatest digital transformation of the 21st century is the transformation of capital, and
Bitcoin is Digital Capital.
(Michael Saylor, Strategy)
At Psyma, we are uniquely equipped to help you navigate this transformative era.
We combine deep market insights with strategic foresight to help you design tailored product and service strategies that resonate with the costumer needs. By in depth exploration through both qualitative and quantitative methods, we enable you to harness the potential of Bitcoin and meet the evolving needs of a digitally empowered marketplace with creative solutions.
To drive adoption, it is important to understand the needs, preferences, and behaviors of potential clients. We help you identify pain points and barriers, and determine what features and benefits potential users are looking for. Let's chat!
Bitcoin has the potential to appeal to a wide range of people, from tech-savvy Gen Z to international remittance users. We help identify target markets and tailor marketing strategies and efforts accordingly. Let's chat!
Messaging is critical to driving adoption of any new product or service. We help test different messaging strategies, so you can identify which message resonates most with potential clients. Let's chat!
From a descriptive concept to a wireframe design or even a prototype, we help you gather consumer feedback on your development depending on its stage, and optimize it for market success. Let's chat!
As the ecosystem evolves, new players are entering the market and existing players are adapting. We help companies assess the competitive landscape, understand the strengths and weaknesses of competitors, and identify opportunities for differentiation. Let's chat!
Do you have any questions that we've not mentioned here? Let's talk about your objectives, and we will design a specific approach just for you. Let's chat!
Trading volumes, price movements, and market caps — information on the "what" is overwhelmingly abundant. But this data rarely uncovers the underlying "why" behind these phenomena, and market participants start generating explaining narratives. At Psyma, we specialize in delving into the emotional drivers of behavior, using qualitative research methods to explore consumer sentiment, trust, and motivations. By focusing on the "why," we provide deeper insights into what influences Bitcoin adoption and engagement with certain brands and products, helping you to develop more resonant, emotionally informed strategies.
Human-Centered Research Solutions
How we can help you
Brands in the Bitcoin Space
Understand the pulse of the general consumer. Tailor your services to meet the needs and expectations of everyday users, expanding your reach and impact.
Pre-Bitcoin Brands
If you still have to enter the Bitcoin space, we help you navigate the "crypto" landscape with confidence. We provide you with the insights needed to make informed decisions and draw up effective strategies in this new era.
Solutions We Provide
Our services apply tried and tested techniques of qualitative and quantitative ad hoc market research to foster the Bitcoin space.
What does Psyma stand for?
Psychological market analysis. Our focus is on people and their motives with regard to market-relevant behavior.
What does ".li" stand for?
Liberating insight: We believe in economic empowerment through Bitcoin, and that market research enables effective business decisions.
What are your main methods?
We use in-depth interviews, quantitative surveys, remote or IRL group sessions as well as market research online communities.
What is your experience?
60+ years of global market research in our group, 25+ years in Latin America - and some of us are "class of 2017".
Why shouldn’t I just do my research in-house?
For some questions, being judge and jury will work just fine. But we believe that many objectives may require more impartiality.
What is your typical deliverable?
Our ad hoc projects typically conclude with a report presentation covering the main findings, conclusions and recommendatios.
Which regions does your research cover?
We will gladly to support your global studies through our international reach, including the US, Europe, Asia. Our core experience is in Latin America.
Do you shitcoin, though?
We believe in free markets and will support your project, independent of its nature. But we believe that there is no second best, and we can only accept BTC and USD (or stables).
Can you answer another question?
Sure! Book a chat or send an email to: info@psyma.li
FAQ
You Asked, We Answer
Bitcoin for Brands
Do you represent a brand or company that is just entering the Bitcoin space? Download our free report for some useful guidance on values and attitudes.
Unfortunately, our stack has been spoiled in a boating accident.
So, we'll work for Bitcoin.
Connecting Worlds
We specialize in dissolving the boundaries between the dynamic world of Bitcoin and the everyday consumer.
Our mission is to create a seamless understanding and interaction between these two realms, ensuring businesses and individuals alike can thrive in the age of digital assets. By helping you bridge the chasm in the S-curve of adoption, we help accelerate Bitcoin’s journey from early enthusiasts to mainstream users.
We are a team of market researchers and dedicated to demystifying the complexities of digital assets.